Robert O. Kieling

Custom Rod Builder




For the Love of The Craft

Attention to detail.  Obsession with Results.

Robert O Kieling (‘aka ‘ROK’) has been building fishing rods for over 45 years.  Selling under the name ‘Sierra Classic Fly Rods’, Bob sells one of a kind and custom fly rods, in a wide range of lengths and weights.

Bob is a long term member of the CONEJO VALLEY FLY FISHERS, and currently serves as Secretary, on their Board of Directors.



Ebay Member since 1999

Reputation is Key

We take pride in how we treat others, and our 98+% Positive Feedback rating, on over 1000 transactions, backs that statement up.  

Click on the link below to see our Ebay Feedback Profile, and visit us on eBay.


Visit us on Ebay

What’s your Pleasure?

‘Ready to Fish’ rods are only once click away